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Content Strategist and Conversion Copywriter | Independent / Freelance
Bilingual content strategist and conversion copywriter working with entrepreneurs, experts, and growing brands in Brazil and international markets (PT and EN).
Selected results:
— Grew a personal brand from 18K to 267K Instagram followers in 9 months, 100% organic, zero ad spend
— Built full acquisition funnels for high-ticket offers (R$7K–R$15K) across coaching, legal, finance, and education verticals.
— Wrote sales pages, email sequences, ad creatives, social media content, and launch copy for 10+ clients
— Published in Empiricus, Seu Dinheiro, and MoneyTimes—Brazil's leading financial media outlets
— Top 3 finalist at CopyCamp 2023 (Empiricus) — only woman in the top 10
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Hi, I'm Caitlin! 👋
I'm a marketing strategist and content creator with experience working at ABC, The Walt Disney Company, FOX, Star Events and Agency EA.
I help brands bring their ideas to life through:
✨ Social media strategy & content creation
🎨 Graphic design
🎥 Video editing
🎙️ Podcast production
📈 Content marketing strategy
Whether you need engaging social content, polished digital assets, or end-to-end marketing support, I combine strategic thinking with hands-on execution to create work that drives results.
If you're looking for a creative and detail-oriented marketing partner, I'd love to connect!
Welcome
Meta Ads Strategist for a Sober-Curious Coaching Business
About:
We run a coaching business and private community for high-functioning women rethinking their relationship with alcohol. Our brand is voice-first, depth-first, and explicitly anti-influencer / anti-protocol. We have a free 5-part private podcast as our lead magnet and a 7-day free trial as our paid conversion event.
We're hiring a freelance Meta ads strategist to build and run a small, disciplined ad program over the next 90 days, with Dry July (July 1) as the conversion peak.
Scope of work:
Verify and configure Meta Pixel + Conversions API on our existing Kajabi-hosted landing page
Set up 5 custom conversion events (we have the names and trigger URLs documented)
Build 4 ad campaigns to existing specs (we have a complete playbook — campaigns, audiences, ad copy, creative direction)
Create or adapt creative for 8–10 ads (static + short vertical video). We provide voice direction; we have brand photography and can shoot phone-video selves
Launch May 20. Manage daily through July 31
Weekly reporting: CPL, CTR, frequency, conversion rate, spend pacing
Optimization rules already defined (kill/scale thresholds documented) — execute them
Budget:
Ad spend: $300 May / $1,250 June / $1,400 July ($2,950 total)
Your management fee: open. Proposals welcome.
One-time setup fee: open
Required experience:
3+ years running Meta ads, specifically for lead-magnet / membership / online course / coaching businesses
Demonstrated experience with the Leads campaign objective + custom pixel events (not just Boost Post)
Comfortable with funnel-based optimization (CPL, not ROAS)
Has worked with brands selling to women 35–55 in wellness, mental health, or coaching categories
Brand fit signals (read the brand before applying):
Calm voice, not bro-marketing voice. We do not say "scale," "crush," "10x," "automate," or "funnel hacks" in our brand
We can spot performative-empathy voice and we'll know if you're using it
No promises of specific results (no "I'll get you 500 leads at $4"). Strategists who promise outcomes don't understand the work.
To apply:
Send: (1) 2–3 case studies with comparable budget ranges; (2) your monthly fee structure; (3) a one-paragraph response to: "What would you change about our funnel before we spend a dollar on ads?" That last one tells me more than your case studies.
Project Title: YEAR 3001 — Bitcoin Still Cries
This project explores a future where humanity achieved technological immortality but lost emotional connection. I used AI-generated cinematic visuals, emotional sci-fi storytelling, sound atmosphere, and symbolic Bitcoin imagery to represent loneliness, greed, and the emotional collapse of future society.
Due to limited generation credits, I focused on creating a short cinematic trailer instead of a full-length film. The goal was to maximize emotional impact, visual quality, and storytelling within a limited runtime.
Workflow Included:
AI prompt engineering
Cinematic video generation
Emotional sci-fi worldbuilding
Sound design planning
Story-focused editing
Visual atmosphere enhancement
Main Theme:
“Technology evolved. Humanity didn’t.”
The project was designed for high emotional retention, cinematic immersion, and symbolic storytelling using AI tools. Join now
Prompt EngineeringAI Content CreationCreative Design ContraChatGPTCanvaMeliusmeliuschallengemeliuschalenge
Hey there! Can you share the public link to this project?
You can do this by changing the General Access setting on your Melius project from 'Restricted' to 'Anyone with the link.'
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