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I participated in the #GiveItAGlow Challenge by Base44 to redesign the digital experience for a real local business.
I chose Lot's Unisex Salon, a growing salon in my neighborhood.
Problem
The salon offers premium services and has excellent customer reviews, but most new customers come through referrals and walk-ins. Their digital presence doesn't effectively build trust or encourage first-time bookings.
Solution
Instead of creating another brochure website, I designed a premium, conversion-focused experience with:
- An interactive Service Finder to help customers discover the right service.
- Stronger social proof through reviews.
- Better presentation of offers and packages.
- A simplified booking journey focused on reducing friction.
Unfortunately, I couldn't complete the project because I ran out of Base44 credits before finishing the build.
Even though it's incomplete, I'm happy I stepped out of my comfort zone, explored a new platform, and focused on solving a real business problem through design.
Thank you, @base44 and @Contra , for the opportunity!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I was in the middle of auditing Impactable's homepage because I felt it could convert better.
The strategy was done, and the redesign was already mapped out. Then, right before I started the design execution... I came across Wonder's design challenge. Perfect timing.
Instead of jumping into Figma like I normally would, I thought...
"Why not put Wonder through a real B2B project?"
This wasn't a concept or a fake landing page, It was a real redesign I plan to pitch to the company.
As a Performance Designer for B2B and SaaS teams, my job isn't just making things look good. It's auditing websites and ads, finding conversion gaps, building strategy, and turning those decisions into landing pages that drive results.
The strategy is the fun part, but the execution is usually the slow part.
So I let Wonder take over that stage.
Instead of spending days designing every section from scratch, I used Wonder to bring my ideas to life, one section at a time, while I stayed focused on the creative direction. The experience felt like having a UI Designer do the execution work for me.
The result was incredible. A project that would normally take me around 10 days was ready in just 3. That's 70% of my time back.
Less time pushing pixels. More time solving real business problems.
Here's the Wonder file if you're curious to see how it came together:
And here's the first deployed version:
Huge shout out to the Wonder team for building something that fits the way I already work instead of asking me to change my entire workflow.
Really strong use case. I like that this is tied to a real B2B audit and not just a concept. Wonder speeding up execution while you stay focused on strategy is a very compelling workflow.
🚀 Just launched my latest case study: ClientFlow.
A modern SaaS client portal built for creative agencies using Next.js, React, TypeScript, Tailwind CSS, and Supabase.
Feedback is always welcome! ✨
#buildinpublic #webdevelopment #nextjs #react #saas #uidesign #frontend
Just hit 100/100 on my Contra profile score.
Took some focused effort to get every section dialed in: portfolio projects with real case studies, services with clear deliverables and pricing, reviews from actual clients, and a bio that says what I do without the fluff.
If you're sitting at 70-80 and wondering what moves the needle, the biggest jumps for me came from:
Adding detailed project write-ups (not just screenshots)
Listing tools and roles accurately on each project
Getting client reviews after completed work
Setting up productized services with real pricing
Not a vanity metric. Clients filter by profile strength, and a complete profile just looks more trustworthy when someone's deciding who to message.
Happy to share specifics if anyone's working on theirs.
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