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Shopify vs Framer: which one should you build on?
Clients ask me this almost every week. Here's my honest answer after building on both:
Choose Shopify if you're selling products.
Inventory, payments, shipping, taxes, reviews, subscriptions, TikTok Shop, Amazon: Shopify handles the hard parts of e-commerce out of the box. You can grow from 5 products to 5,000 without rebuilding.
Choose Framer if you're selling an idea, a service or yourself.
SaaS landing pages, agencies, portfolios, clinics, events. Framer gives you design freedom, smooth animations and fast pages, and your team can edit content without touching code.
The mistake I see most often:
Brands with 3 products and no plans to scale paying for a heavy Shopify setup, or service businesses forcing a store theme to look like a premium brand site. Pick the tool for the job, not the trend.
Can you use both?
Yes. A Framer site for the brand story and marketing pages, with Shopify handling checkout, is a great setup for premium DTC brands.
Quick rule:
🛒 Selling products → Shopify
✨ Selling a story, service or SaaS → Framer
Which one are you building on right now? 👇
#Shopify #Framer #WebDesign #Ecommerce #NoCode
The hybrid setup is where I'd add one caution: once checkout lives on a different domain than the brand story, attribution and cart persistence get messy fast, so it's worth planning that handoff before launch. In my experience the bigger deciding factor for food and CPG brands...
Great point, Mariana, and I agree. The handoff is where hybrid setups usually break.
Yes, I've seen it go wrong when the split happens without a plan: UTMs lost between domains, carts emptying when people jump back to the brand site, and two places to update every product. Now I...
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It needs to use space differently.
With OVERLAP, projects don't need their own isolated sections. They can share space, create depth and become part of a larger composition.
It's not about fitting more content on screen.
It's about creating relationships between what you show.
Less separation. More composition.
Love this take. Overlapping projects to create depth vs just stacking sections - way more intentional.
A good product page doesn’t just show the product — it makes the buying decision easier.
I recently worked on this Collagen Peptides eCommerce PDP concept, focusing on the areas that can directly influence conversion:
→ Clear product benefits above the fold
→ 1, 2 & 3-pack options to support higher AOV
→ Subscribe & Save for retention
→ Strong social proof
→ Easy-to-scan product information
→ Shipping, guarantee & secure checkout signals
→ Clear Add to Cart experience
→ Responsive UX across desktop, tablet & mobile
Every section has a job: reduce friction, answer objections, build trust, and move the customer closer to purchase.
This is the kind of thinking I bring to every eCommerce product page I design.
UI/UX + CRO + eCommerce Strategy. 🚀
#eCommerce #CRO #Shopify #ProductPage #UIUX #WebDesign
The pack-size tiers sitting right next to Subscribe & Save is the right order. Anyone already comparing 1, 2 or 3-pack is primed to pick a cadence too, so showing both choices together nudges toward the higher-LTV option without it feeling like an upsell.
Lapse is a free Framer template for AI products. Nine pages: home, about, pricing with a monthly and annual toggle, a CMS blog, contact, legal pages and a 404. It's dark and monochrome, and the only colour is the glow on the buttons.
Free to remix.
Premium design !