So, I just completed this brand work.A comprehensive brand identity developed for a concept brand — Prelude. It's a community that hosts singles mixtures as an organic, offline way of meeting people, with an added twist of having questionnaires that allows couple a glimpse into each other's minds. The design brief was to design a brand that feels warm, human and curious. We looked at the competition (in software and otherwise) to find the right, distinct color palette for the brand. Then, we chose a handwritten script for the logo to feel more human, with imperfect strokes and inconsistencies within the wordmark itself. The motto for the brand is "at love's service", which is how the team wants to operate their mixers and the events they host within the same. It's meant to be poetic and also convey what their mission is.