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A rulebook, not a template.
Most startup marketing is one template on repeat. For tab, our freelance time tracker, we wrote rules instead, and every poster has to follow all of them:
The logo leads. tab doesn't have one logo, it has thirty-three.
The screen is real. A poster is a promise, so the product has to keep it.
Never the same look twice.
Only say what's true this week.
Every poster gets its own landing page, built from the same art, with a real clock you can start right there.
Every link is tagged, so we know which room people walked in from.
Fourteen posters so far, no two alike. Watch the tour above.
Follow along: Tab Work on Instagram and Facebook, Tab on LinkedIn, or try it free at tabwork.app
Rules instead of a template is such a smart way to keep fourteen posters feeling fresh. Curious which rule turned out to be the hardest one to keep.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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