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The brief was a THC drink brand with a lotus. Naturally, the two needed an introduction.
For Mantra Energy, the idea became a meeting of both: a lotus-inspired silhouette with the pointed leaves and intricate veins of cannabis. A little serenity, a fairly clear indication of what’s in the drink.
Classic serif lettering gave the detail something composed to sit beside. Botanical, balanced, and quite well behaved, considering.
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Related posts
One Logo a Day | Exploring Geometric Expression
For one month, I challenged myself to design a logo every day. These four favourites share a distinct visual language: bold monochrome shapes, precise geometric construction, and playful use of negative space.
Circles, semicircles, and elongated verticals become the building blocks for expressive symbols. Rounded forms soften the heavy black silhouettes, while repetition creates rhythm and movement. Elsewhere, sharp diagonals and dramatic shifts in thickness introduce a more angular, architectural character.
The series explores the boundary between abstraction and recognition, suggesting familiar objects and gestures through a small number of carefully arranged shapes. Visible construction grids reveal the relationships behind each mark, showing how proportions, alignments, and curves hold the compositions together.
Working entirely in black and white places the focus on form. Each design becomes an exercise in creating personality and visual impact through silhouette, contrast, and space.
Pauli | Fashion with a Personal Touch
For Pauli, a fashion boutique with a warm, caring personality, I designed a logo that brings its “fashion & love” philosophy to life through playful, distinctive lettering.
The connected lowercase wordmark combines rounded strokes, circular details, and flowing curves. Its consistent line weight creates visual harmony, while the elongated “p” and tall “l” give the silhouette rhythm and individuality. A small heart replaces the dot above the “i,” weaving the boutique’s affectionate character directly into its name.
A delicate serif tagline adds elegance beneath the expressive lettering. Deep blue anchors the identity, balanced by soft blush pink and fresh pastel green for a welcoming, uplifting palette.
The letterforms also become a flexible graphic toolkit: separated, mirrored, and repeated, they create decorative motifs and packaging patterns. This extends the logo into a cohesive identity, giving every detail the same personal, lovingly considered feel.
Lovely design
What makes a candy brand recognizable across every pack?
For Puffy Bites, I built the identity around rounded lettering, expressive symbols, and a palette of burgundy, purple, yellow, and cream.
The same visual language carries through pouch packaging, smaller wrappers, campaign imagery, and an animated brand showcase.
One design decision that ties it together: the packaging color changes, while the logo placement, product descriptor, and supporting graphics maintain a consistent structure.
I handled the full client project, from logo and visual identity to packaging and campaign applications.
Which colorway would catch your eye first—purple, burgundy, or yellow?
Explore the full Puffy Bites case study. If you’re developing a candy or snack brand, I’m available for branding and packaging projects.
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