Recently worked on a project for https://joindawn.com/ on the release of their new product. Hired by my friend https://x.com/hunterthompson to create the initial logo and creative direction. He always brings me great projects that give me room to really push the logo and brand work. With Dawn, I explored a wide range of directions — looking at how we could express sun, serenity, and mental health in a way that felt warm, calm, and approachable. These were some of the early explorations across a few different visual directions.

So cool

Velour textures. Smooth jazz. Timeless style.

My submission for the Kittle Challenge — reimagining a watch ad with a velvet-soft aesthetic and late-night jazz vibes.

Sometimes the best way to sell time…is to slow it down.

Worth mentioning: I'm actually impressed with Kittl. The amount of video-editing work I had to do was wee. Kittl pretty much did the heavy-lifting.

https://app.kittl.com/project/cmmlghqq24ywr0ib0bhuhoisd

Love the mood here. The jazz vibe really comes through.