Let's compare two of my most successful recent eCommerce design projects.

Which one would you vote for?

An apparel founder slid into my DMs saying: "Our collection page traffic is high, but our checkout rate is dead. Can you take a look?" When I opened their store, the leak was obvious. They were treating their collection page like an online art gallery. Shoppers could see the hats and prices, but if they wanted to buy, they were forced to click into a separate product page just to pick a size and hit add-to-cart. Every extra click is an exit door. I removed the friction entirely: The Size Selector: Added dropdowns directly on the collection grid so they don't have to navigate away. The Quick Add Button: Placed a high-contrast action button right beneath the size option. The Necessary Flow: Brought the checkout action straight to where the customer is browsing, turning casual window shoppers into buyers instantly. If your customers have to navigate multiple pages just to select a size and buy, you are leaking sales. Fix the path to purchase.