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Spring/Summer Loungewear & Resort Collection
Week 1 — Menswear: Summer Resort Set
Kicking off a new collection with this one
- Short-sleeve Cuban collar button-down in linen, paired with relaxed-fit linen drawstring shorts.
- Hand-placed tropical floral print along the sleeves and lower hem (front + back) — kept it clustered instead of all-over so the sage green base (#a3c4af) still gets room to breathe.
- Soft yellow undertones + accent floral palette to pull it into resort/vacation territory without tipping into "Hawaiian shirt" cliché.
- Includes front + back flats, isolated garment views, and full colorway breakdown.
Flat sketches:
- Front and back technical flats for both the shirt and shorts, including collar construction, button placement, and drawstring detail.
- Isolated floral repeat shown separately so the print placement is clear without the garment shading.
- Back pockets on the shorts finished with a smaller embroidered floral detail — a quieter callback to the main print.
- Built these to be tech-pack ready, not just decorative — proportion and placement stay consistent across every view.
The tricky part:
- Getting the floral print to feel unique was honestly the hardest bit — it's easy to default to generic tropical motifs everyone's seen before.
- Had to work through which flower types + arrangement actually made this read as "designed", not a stock print.
Open to custom flat sketches and illustrations — DM if you'd like to collaborate.
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Looking to create a bold digital experience for your beverage, food, or FMCG brand?
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Your brand is being judged before anyone reads a single word.
A strong visual identity creates recognition, builds credibility, and communicates value before you ever say a thing.
I don’t design logos just to make brands look good.
I build visual identities that position businesses, create distinction, and make brands impossible to confuse with everyone else.
A few identities I’ve worked on this year.
If you’re serious about building a brand that looks as valuable as the business behind it, let’s talk.
→ Available for select branding projects.
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