The psychology of marketing and sales with AI AI marketing isn’t just about data and algorithms, it’s also about psychology. In my experience, the most effective AI strategies tap into how people actually make decisions. Two principles stand out: 🧠 Reciprocity → When you give first, people engage more. AI makes this scalable, automating valuable content tailored to each user’s interests. In retails and flight booking campaign, this approach may boost engagement and conversions significantly. 👥 Social Proof → People trust what others validate. By using AI to surface the most relevant testimonials and reviews for each audience segment, we might able to see a noticeable lift in brand trust and purchase intent. The takeaway? AI amplifies human psychology, it helps us connect, not just convert.