🥕 New Branding Showcase! FreshPick! Excited to share the visual identity I recently developed for Fresh Pick, a wonderful new local vegetable store. The core objective was to craft a brand that instantly communicates reliability, trust, and vibrant farm-to-table freshness. My work covered the logo suite, packaging concepts, and an authentic color palette designed to stand out in the crowded grocery market. It was a rewarding project to build an identity around such a vital product. Looking forward to your thoughts and feedback below!