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CapCut KHETEM, Sealing Stories Since 2500 BC
CapCut KHETEM reimagines CapCut as the sacred scribes' tool of Ancient Egypt. The name comes from the Ancient Egyptian ḫtm means to seal, to inscribe, to make permanent. Because the best stories aren't just told. they're carved.
The visual identity follows the philosophy of the Grand Egyptian Museum contemporary, minimal. Palette drawn from the material world of the ancient atelier: obsidian, antique gold, papyrus, Nile green, oxide red.
What's in the kit:
Logo · Brand poster · Guidelines · Packaging · App UI · Landing page · Mascot · Motion frames · Merchandise · Social assets
Direction: C - CapCut in a Different Era
Tool: CapCut Design Studio, CapCut video studio, CapCut video editor
Tagline: Seal your story.
Research was done on-location at the Grand Egyptian Museum, the footage used throughout this project was personally filmed me inside the GEM "Grand musuem", from the exhibition halls to the architecture. That real space directly shaped the palette, the proportions, and the restraint of the entire brand system. All design assets were then created in CapCut Design Studio. Process screenshots and screen recordings attached.
CapCut has always turned ordinary people into storytellers. In ancient Egypt, that was the scribe's job. KHETEM is the bridge. Same power. Five thousand years apart.
Song called Batwanes Beek
by Warda Al-Jazairia, she was an Algerian singer. and well known for her Egyptian Arabic songs and music
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The Editor Behind Every Story
Concept
For this reinterpretation, I imagined CapCut not as a tool, but as a lifelong storyteller—the invisible editor helping us make sense of the moments that shape who we become.
The film follows a young man who discovers a letter written by his 10-year-old self. As he revisits the dreams, expectations, and promises contained in the letter, he realizes that while life did not unfold exactly as planned, every experience, relationship, and memory became part of a story still being written.
CapCut is reimagined as the editor behind every story—quietly helping us preserve, connect, and give meaning to the chapters of our lives.
Creative Process
The visual development began inside CapCut Design Studio, where I explored references and inspiration from the existing asset library to establish the emotional tone and visual language of the film.
Using Design Studio, I generated the key still images for each scene, developing the characters, environments, and cinematic moments that would form the narrative. These images became the visual foundation of the project.
The generated stills were then animated and sequenced in Runway to create motion, allowing the story to unfold through a series of interconnected moments and memories. Throughout the process, the focus remained on creating an emotional journey that reflected the film's central idea: that every life is a story still being edited.
Final Message
Every life is a story still being edited.
You were never writing it alone.
CapCut — The Editor Behind Every Story.
My first test using the new Grok Imagine 1.5
I didn't just get movement, I got mood.
The native audio synthesis generates the audio, ambient sounds, and visual motion in one pass, you get a scene that feels cohesive right out of the gate. The audio alignment is a massive step forward, it actually feels synced to the scene.
Love this!
In the name of Allah, the Most Gracious, the Most Merciful.
I reimagined CapCut as an alternative brand for a computer graphics card designed for video editing, using CapCut Design Studio. It was a fun and rewarding creative challenge that allowed me to explore a completely different identity for the brand.
The creation process was fairly simple. I started by recreating the logo, then designed a series of prompts to generate the remaining visuals. To guide the creative direction and maintain consistency, I used a combination of images generated within the studio and photos from my own album as visual references.
Maybe I won't win, but this has been a wonderful experience, and I'm grateful for the opportunity to participate and create something unique.
X POST LINK : https://x.com/i/status/2061292636254695777
Wish me luck! 😘
Alhamdulillah for everything.
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