CapCut KHETEM, Sealing Stories Since 2500 BC CapCut KHETEM reimagines CapCut as the sacred scribes' tool of Ancient Egypt. The name comes from the Ancient Egyptian ḫtm means to seal, to inscribe, to make permanent. Because the best stories aren't just told. they're carved.

The visual identity follows the philosophy of the Grand Egyptian Museum contemporary, minimal. Palette drawn from the material world of the ancient atelier: obsidian, antique gold, papyrus, Nile green, oxide red.

What's in the kit: Logo · Brand poster · Guidelines · Packaging · App UI · Landing page · Mascot · Motion frames · Merchandise · Social assets

Direction: C - CapCut in a Different Era Tool: CapCut Design Studio, CapCut video studio, CapCut video editor Tagline: Seal your story.

Research was done on-location at the Grand Egyptian Museum, the footage used throughout this project was personally filmed me inside the GEM "Grand musuem", from the exhibition halls to the architecture. That real space directly shaped the palette, the proportions, and the restraint of the entire brand system. All design assets were then created in CapCut Design Studio. Process screenshots and screen recordings attached.

CapCut has always turned ordinary people into storytellers. In ancient Egypt, that was the scribe's job. KHETEM is the bridge. Same power. Five thousand years apart.