Brand identity for Tulip - Life Coach based in Milan, Italy. For this project, I've relied on arc...Brand identity for Tulip - Life Coach based in Milan, Italy. For this project, I've relied on arc...
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Brand identity for Tulip - Life Coach based in Milan, Italy. For this project, I've relied on archetypes and themes orbiting around femininity, precision, and control, which are the client's main selling points as a coach.
Designed to look and feel like a premium brand, Tulip's identity achieves the goal of positioning and selling the product, while allowing customers (potential or active) to feel empowered and respected even before the first contact.
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