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Romance and fantasy
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The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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The best copy doesn't give you information.
It gives you a thought you already had, but couldn't put into words.
That's why good copy feels less like being convinced...and more like being understood.
That distinction between information and recognition is beautifully put—the second line especially explains why a message can feel instantly familiar. I’d love to see this idea used as a test for headlines: does the reader feel seen before they feel sold to?
The toast hierarchy is really clear, especially how the color states distinguish feedback without adding noise. Nice, practical UI detail.
Need clearer wording for your products or services? Send me your rough notes—even if they’re messy—and I’ll turn them into five polished, ready-to-use descriptions.
$25 introductory fixed price • 2-day delivery • 1 revision
No polished brief required.
contra.com
I’ll write 5 polished product or service descriptions from notes by Toni-Marie Gottfried
Read more about I’ll write 5 polished product or service descriptions from notes by Toni-Marie Gottfried on Contra.