A little recognition for a project close to me. Mesh Padel Center has just been featured by Indús...A little recognition for a project close to me. Mesh Padel Center has just been featured by Indús...
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Mesh Padel Center has just been featured by Indústria Criativa, a Portuguese platform dedicated to showcasing creative work and talent across design, architecture, advertising and the wider creative industries.
The feature highlights the naming, branding and signage developed for this distinctive padel club in Braga, Portugal.
The identity was built around the architecture of the space, translating its structural grid and sense of movement into a flexible visual system.
From the name and logo to the typography, iconography and environmental signage, the goal was to create a brand that felt energetic, contemporary and naturally connected to the space it inhabits.
Always great to see a project continue to resonate beyond its original launch!
I don’t avoid templates just to make things look different.
I avoid flattening a physical brand into a generic digital experience.
A restaurant, studio, fashion label or product can have incredible character in the real world, then lose all of it the moment it becomes a website.
That gap is what interests me.
The website should be able to carry the atmosphere through layout, typography, pacing, motion and interaction, and ideally attract people before they ever experience the physical space.
Not every project needs to be highly expressive.
Some websites should stay simple, direct and functional.
But even simplicity can carry identity.
Bolluni was built with that in mind: translating the character of the restaurant into a digital experience rather than simply presenting information.
So well said. That's exactly the problem - a restaurant can have so much soul IRL then become another generic grid online. Love that you don't just avoid templates to be different, but to protect the brand's actual character. 100% agree.
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