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A little recognition for a project close to me.
Mesh Padel Center has just been featured by Indústria Criativa, a Portuguese platform dedicated to showcasing creative work and talent across design, architecture, advertising and the wider creative industries.
The feature highlights the naming, branding and signage developed for this distinctive padel club in Braga, Portugal.
The identity was built around the architecture of the space, translating its structural grid and sense of movement into a flexible visual system.
From the name and logo to the typography, iconography and environmental signage, the goal was to create a brand that felt energetic, contemporary and naturally connected to the space it inhabits.
Always great to see a project continue to resonate beyond its original launch!
→ Full project on Indústria Criativa:
https://industriacriativa.pt/project/82077/mesh-padel-center
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Challenge the convention is easy to say. Ignoring the carpet aisle's beige bible takes nerve.