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Human by Design: La Mie Bakery Identity
Although we missed the official Contra x @envato challenge deadline, the workflow behind this project is worth sharing.
It's a complete brand identity and packaging system for La Mie, an artisan bakery.
While exploring the Envato library for inspiration, we noticed how generic concepts easily fall into template traps. Anyone can pull assets or generate a quick layout, but a distinct human perspective is required to create a cohesive, soulful brand ecosystem.
The workflow:
- custom character design: we moved away from sterile AI concepts and sketched a bespoke French poodle mascot from scratch.
- bespoke typography: we hand-lettered the primary logo text to establish an authentic, homey brand voice.
- production & curation: developed the packaging system in Figma using curated Envato mockups and design assets to enhance the final presentation.
While AI is an efficient tool for rapid brainstorming, true storytelling and emotional connection still require a designer’s touch.
One address, two ways to live in Dubai.
One rises over the marina at night, all glass and glow, the city skyline reflected in an infinite pool.
The other settles into the desert at golden hour, carved stone and mashrabiya, calm as the sand around it.
One belongs to the water. One belongs to the earth.
Which horizon is home? 👇
#brandconcept #luxuryrealestate #artdirection
7 voted
54%
6 voted
46%
13 votes
Closed
Love the contrast between water and earth. For the campaign materials, are you planning to showcase them side-by-side or launch them as separate collections?
Static or video? The hero section decides in three seconds. Same layout, same headline, same colors. Only the background changes.
01 Static. Loads instantly. Keeps the focus on typography. Nothing competes with the message.
02 Video. Sells the atmosphere before a single word is read. You don't read about the retreat, you're already there.
The trade-off is real: video costs loading time and can pull attention away from the CTA. Static is safer, but safer isn't always stronger.
For a wellness brand built on atmosphere, which one would you pick: 01 or 02?👇
12 voted
22%
42 voted
78%
54 votes
Closed
I feel more focused on landing page rather than just scrolling to the next section