I kept thinking, why do comfort brands always look comfortable? So I art directed this

I kept thinking, why do comfort brands always look comfortable? So I art directed thisI kept thinking, why do comfort brands always look comfortable? So I art directed this

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Ashish Gupta

pro

• Jun 30

I kept thinking, why do comfort brands always look comfortable? So I art directed this AI ad campaign for Neeman's Cusher Clogs like a luxury editorial. Every frame is AI. Zero cameras .

Check out the Full Case study What do you think, does it work? 😀

Sevd Atas

max

• Jun 27

One of my favorite client phrases is:

"We already have the design. We just need you to refine and finalize it."

Every time I hear that, I know I'm about to redesign the whole thing. 😅

If it isn't working, that's not polishing.

That's design!!

Sometimes it's even harder than starting from scratch because you're working around decisions that already exist.

And usually... it's an AI image they generated.

What's your "favorite" client phrase?

freelancerlife clientstories designerlife

Anita Autorino

max

• Jun 29

I agree! My favorite phrase is "we want to share a more specific visual direction that feels closer to the brand identity." and they proceed to edit the designs I made with AI

Vishnu Nettem

• Jun 27

Wanted to see if a shrt AI ad could feel like a movie.

Built with Renoise Canvas.

@renoiseai #RenoiseChallenge

ElevenLabs Renoise renoisechallenge AI Video Production

Panca Agustina

• Jun 27

The story is wow! You amaze me!

Mara Mel

• Jun 27

Allow me to introduce Deadli. 🚀

A fictional productivity companion designed to transform deadlines into a calmer and more focused creative experience. Built as both a collectible mascot and the central character of a digital product, Deadli represents the idea that great work doesn’t need more pressure, just the right companion.

I hope Deadli earns a place in your memory long after you’ve finished viewing this project. 😊 ✨Here is the link to my project https://www.recraft.ai/project/6b62ad39-13f8-48c3-b4eb-cf9fe1f8e45d