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Synergy Land: 624K+ impressions from creator and partner coverage around the land sale (Feb - Mar 2024)
As Community Manager, I worked with the Synergy team on this push by:
Assisting with partnership outreach to other projects and content creators;
Speaking for Synergy Land on 9 X Spaces from the official account, including partner shows from XBorg x SwissBorg, Forest Knight, CryptoFights and MixMob;
Co-hosting AMAs and the 12-hour community stream with 1 special creator guest per hour + hourly giveaways;
Supporting players through the February 2024 land sale, which helped raise significant funds through the community land sale.
Results:
Outside accounts only: posts from Synergy's own account and team members aren't counted.
624,168 impressions from 179 posts by 108 creator, guild, media and partner accounts;
7,189 likes, 2,796 comments and 2,579 reposts, with the most posts on mint day (22 Feb);
9 X Spaces: the 6 with stats still available drew 1,670 participants between them;
The land sale (2,500 islands, opened 22 Feb) minted out in less than 24h, raising the team about €800K, and the game's X account grew from 20K to 70K+ followers during my time there.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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