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NICE HUMANS
Making automation feel human.
Context
Nice Humans is a growing automation studio that helps teams streamline how they work. As they scaled, their brand no longer reflected the expertise or the people behind it.
The challenge
The automation market speaks in efficiency, systems and scale, and it often sounds interchangeable. Nice Humans needed to claim leadership in that space while standing for something competitors overlook: automation is ultimately about people.
The approach
Rather than starting with a logo, we started with a positioning: a team that builds for other teams. From there we developed a complete brand strategy, including archetype, tone of voice, verbal identity and a visual language. Each one was designed to balance technical authority with human warmth.
The outcome
A cohesive brand system that sets Nice Humans apart in a crowded category and gives them a clear, consistent voice to grow with.
Great strategy and sleek execution! The visual hierarchy across web and print is spot on. 👏
I'm experimenting with two responsive designs for mobile bottom navigation and would love to hear your thoughts.
Which approach would you prefer? 👇
A — Multi-row Grid
Navigation items wrap into multiple rows to accommodate smaller screens.
B — Horizontally Scrollable Bar
A single-row navigation bar that users can scroll horizontally to access more options.
Which feels more intuitive, accessible, and user-friendly?
Vote for A or B and let me know why in the comments. I'd love to hear your perspective! 🚀
2 voted
50%
2 voted
50%
4 votes
Closed
Multi-row Grid is more practical I like it great job 🎉🎉🔥🔥
16:3 Studio is my independent software studio website, designed and developed from the ground up to showcase selected work, services, and my approach to building digital products.
The site combines an editorial-inspired visual system with a clean, structured layout, subtle interactions, and responsive design. I focused on creating a distinct studio identity while keeping the experience fast, accessible, and easy to navigate across devices.
Built with Next.js, TypeScript, Tailwind CSS, and Framer Motion, with an emphasis on reusable components, performance, responsive behavior, and polished frontend details.
My role: Design, Frontend Development & Engineering
Stack: Next.js · TypeScript · Tailwind CSS · Framer Motion
The studio site has a clear way to show both the work and how you build it. I like that you kept the motion subtle. Did you have to make any tradeoffs to keep it fast on mobile?