The brief was simple. Show a new personalized news feature.
The obvious solution was to show a few clicks in the UI as you choose your topics. Clear, but not very interesting.
So I pulled that moment out of the interface first and turned it into a cloud of topics. You get the idea before you even see the product, then the video drops you back into the real UI and shows where it lives.
I really like these tiny decisions. The feature stays the same, but it feels easier to get and a lot more fun to watch.
A behind-the-scenes look at my Tesla Cybertruck presentation, with the finished animation playing alongside a sped-up view of how I built it in PowerPoint.
From arranging each slide to fine-tuning the Morph transitions, here’s the work behind the final result.