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Sales, Customer & Marketing Analytics in Power BI
I built a complete 3-page Power BI dashboard to analyze Sales performance, Customer behavior, and Marketing ROI—all in one place.
🔍 Sales Overview
Revenue trends & top product categories
Total Sales, Orders & Average Order Value
Region-wise and payment method analysis
👥 Customer Insights
New vs Returning customers
Customer Lifetime Value (LTV) by region
Purchase frequency & repeat behavior using DAX
📈 Marketing Performance
Spend vs Revenue across Paid Ads, Social, Referral, Influencer/UGC, Email & Offline
Clear ROI comparison to identify winning and underperforming channels
🛠 Tools Used: Power BI, SQL, DAX, CSV
💡 Outcome:
This project shows how combining Sales, Customer, and Marketing data helps businesses make faster, smarter decisions.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
