Turning a product concept into a cinematic brand experience. AURELIA RESERVE is a fictional premi...Turning a product concept into a cinematic brand experience. AURELIA RESERVE is a fictional premi...
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Turning a product concept into a cinematic brand experience.
AURELIA RESERVE is a fictional premium coffee brand I created to demonstrate how AI-assisted production, cinematic motion, sound, and professional editing can be combined to produce polished short-form advertising.
Created for brands looking to make their products feel memorable, premium, and visually distinctive.
Sharing a simple trick for transforming a video background:
Add a slow-shutter effect.
By turning the surroundings into long, curved motion streaks, you can transform an ordinary environment into a more abstract composition that adds another layer to the shot.
I applied the effect to my own footage using Runway’s Aleph 2.0, editing only the background while keeping the original subject and movement intact.
There are also Runway plugins for After Effects and Premiere Pro if you want to use this directly inside your editing workflow.
For anyone curious, here’s a quick look at the plugin and the original background.
Prompt: Apply a strong slow-shutter, long-exposure photography effect to the background only. Preserve the original background motion and orbit speed exactly as in the source video. Create the...
New brand identity for Aurum Coffee Roasters, A luxury black and gold look with a custom monogram logo, premium pouch and mug branding. Open for new projects!