My thoughts on the Framer 3.0 update This is Framer's most significant update to date. Agents built natively into the platform, a restructured Community and a reformed template marketplace. The underlying dynamics have shifted. At its core, this is a realignment of incentives. Economics 101. The old system worked like a centrally planned economy. Templates went through manual review. A small group decided what got in and what didn't. Centralised gatekeeping works fine at small scale. The problem is it doesn't scale. As supply grows, central review either slows down, becomes inconsistent, or starts filtering on convenience instead of quality. The gate slowly becomes fuzzy, outdated and judgement-based. What Framer is moving toward is something different. Less "we approve this". More "let the market decide". That sounds simple. But it changes everything. The question is no longer can you get into the marketplace. It becomes can you survive once you're in it. First effect: more supply, more noise, but not dilution. The floor drops. The ceiling doesn't. In most creative markets, abundance makes strong work easier to spot, not harder. Signal gets clearer when there's more noise to contrast against. Second effect: the bottleneck moves. Before, the gate was approval. Now the gate is attention. That means distribution matters as much as design. Maybe more. A great template without reach gets buried. A mediocre one with sharp positioning wins. That alone changes the type of game you're playing. Third effect: creative destruction. A lot of existing template builders are optimised for the old system without realising it. They know how to get featured. They know how to pass review. They know how to work within a structure. When the structure disappears, those advantages weaken. New builders enter with different instincts. The old playbook quietly stops working. The role of templates is shifting too. As agents and AI make products easier to customise, templates stop being finished products and start being starting points. Less this is what you get, more this is where you begin. The value doesn't disappear. It moves. So this isn't really a story about Framer killing or saving the template ecosystem. It's about them changing the rules of how value gets discovered. From controlled selection to open competition. From internal judgement to external feedback loops. Messier in the short run. More honest in the long run. That's usually the trade.