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I've wanted to design a pizza brand for a while, and the Human by Design challenge finally gave me the chance to give it a try.
So, I created CTRL + Pizza. A pizza brand built around one simple idea: pizza is a shortcut back to good memories. Just like pressing Ctrl on a keyboard unlocks shortcuts, every slice has a way of reloading moments with friends, late-night study sessions, family dinners, and celebrations.
AI helped me move faster throughout the project, but it definitely didn't get everything right.
The video in the comments walks through my workflow, the iterations, the assets I created, and the moments of human judgement.
Thanks to @envato for the challenge. I had a lot of fun finally bringing this pizza branding idea to life. 🍕
#EnvatoChallenge #HumanByDesign #BrandIdentity #Figma #GraphicDesign #CreativeProcess #Canva
Here's my explainer video, where I walk through my workflow, and the process behind CTRL + Pizza.
I also wanted to share one of my Human by Design moments:
AI generated two versions of the same video mockup.
The first is a higher-quality render, but it places a pizza slice on the...
Actual Mockup before I added it to the image and the link to the Behance presentation of the project, presentation is still in progress: https://www.behance.net/gallery/253344667/Ctrl-Pizza-Branding
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My entry for the Envato × Contra Human by Design Challenge.
My goal was to create a high-fashion reel using Envato as my primary creative toolkit.
I started by exploring Envato for the right soundtrack and carefully selecting stock photos that matched the visual direction I had in mind. Using Envato's ImageGen Storyboard feature, I experimented with different image combinations before bringing them to life with VideoGen.
AI helped me generate the raw visuals—but it didn't make the creative decisions.
The final pacing, sequencing, shot selection, and overall presentation came from my own judgment. Every adjustment was made to shape the final piece into something more intentional and visually cohesive.
Human by Design: AI accelerated the process. Creative direction gave it purpose.
HUMAN BY DESIGN ENTRY
My project entry for the Envato × Contra Human by Design challenge.
Proud to share a short film that traces creation back to its roots, a reminder that behind every work of true value, there is always a human hand and a human eye. It takes 50 seconds to watch, so I would appreciate your input on it!
My main field is brand identity and logo design, so a video piece was outside my usual lane. But I'm into motion design too, so I went for it, partly to learn After Effects a bit more. That was kind of the point, honestly: step outside what I know and see how far Envato's toolkit could really go.
I built the whole thing around the words "Human by Design," with one goal in mind, to hit emotionally, not just technically. It started with a script and an idea I brainstormed myself. The most crucial step in storytelling is simply having a plan.
From there it was a lot of experimenting, prompting, failing, and refining. That meant working on the actual frames, Photoshopping initial frames for video prompts, and modulating the narrator's voice to match the tone and story of the piece. It also meant assembling and matching all the environmental sounds generated with SoundGen, then giving everything its final touch and render in After Effects. AI can give us endless possibilities, but someone still has to come up with the idea and decide where to take it.
Thank you for watching
Please check the comments for a process breakdown voiceover video.
envatochallengeVideographyaftereffectsAI Video ProductionArt DirectionAdobe PhotoshopBrand DesignAdobe After EffectsEnvato
Here is the process breakdown video. :)
AI can learn to recognize human emotion, but it can never feel it.
For the #envatochallenge, I created a video exploring the exact moment Artificial Intelligence begins to observe human feeling. I used Envato as my complete ecosystem: video stock, images, sound effects, audio, and AI tools.
The "Human by Design" Moment:
The AI tool originally generated a scene where the robot removed its own wires and then gave up, seemingly surrendering. At first, it felt like a standard scene, but my creative instinct pushed me to reverse the footage. By playing it backward, the tone completely shifted: instead of giving up at the end, the AI actively attempts to pull out its wires. It instantly gained a melancholic yet hopeful undertone.
the Sound Design:
Besides applying a robotic filter to the voiceover in my video editor, I sourced a heartbeat sound effect from Envato and tied it to every peak of emotion. In the end, as the screen fades to black, only the heartbeat remains. What does it mean? I’ll leave that to your own interpretation.
tag: @envato
This work is very good and consistent. Does the detail of the heart mean that the AI has transformed into a human?