The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
I've wanted to design a pizza brand for a while, and the Human by Design challenge finally gave me the chance to give it a try.
So, I created CTRL + Pizza. A pizza brand built around one simple idea: pizza is a shortcut back to good memories. Just like pressing Ctrl on a keyboard unlocks shortcuts, every slice has a way of reloading moments with friends, late-night study sessions, family dinners, and celebrations.
AI helped me move faster throughout the project, but it definitely didn't get everything right.
The video in the comments walks through my workflow, the iterations, the assets I created, and the moments of human judgement.
Thanks to @envato for the challenge. I had a lot of fun finally bringing this pizza branding idea to life. 🍕
#EnvatoChallenge #HumanByDesign #BrandIdentity #Figma #GraphicDesign #CreativeProcess #Canva
Here's my explainer video, where I walk through my workflow, and the process behind CTRL + Pizza.
I also wanted to share one of my Human by Design moments:
AI generated two versions of the same video mockup.
The first is a higher-quality render, but it places a pizza slice on the...
Actual Mockup before I added it to the image and the link to the Behance presentation of the project, presentation is still in progress: https://www.behance.net/gallery/253344667/Ctrl-Pizza-Branding
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Meet branding for KIVO 🐾, AI platform that digs through your docs, chats and work tools, gets the context, and helps you find answers fast. I imagined it as a very smart cat: curious, quick on its feet and always up for exploring. I gave it a geometric shape for that techy edge, then softened the corners so it feels friendly (because nobody wants a cold, robotic assistant).
Soft blue, a cozy felt texture and a pixel grid later, the result is a brand that makes knowledge work feel a little less like work. Your company knows. KIVO understands.
The cat's ears folding into that geometric K shape is clever, and the soft blue with felt texture keeps it warm rather than techy.
Title: Electrolux PerfectCare 600 — AI Commercial Concept
An unofficial AI-generated commercial concept for Electrolux PerfectCare 600.
I created a premium visual story where water, soft blue fabric, and delicate flowers transform an everyday laundry moment into an ocean-inspired experience of freshness, movement, and gentle care.
The project combines AI image generation, art direction, product storytelling, and visual editing to create a short vertical campaign for social media.
Role: AI Creative Director · AI Video Creator
Tools: AI Image Generation · AI Video · Visual Storytelling · Editing
Format: Vertical social media commercial
A modern pasta advertising poster designed with a warm, minimal color palette and bold typography. I combined a pasta dish photograph with oversized text, layered shapes, and promotional elements like 50% OFF and ORDER NOW to create an eye-catching food campaign.
I focused on typography, composition, contrast, and visual hierarchy while keeping the overall design clean and commercial.
Skills: Graphic Design · Food Advertising · Typography · Poster Design · Photo Composition · Promotional Design
#GraphicDesign #PastaDesign #FoodAdvertising #PosterDesign #Typography #FoodBranding #SocialMediaDesign #AdvertisingDesign #VisualDesign #CreativeDesign
