Created this spec ad for Doritos Hot Corn — focusing on bold texture, heat, and high-impact sensory visuals.
A simple concept built around fast cuts, sound design, and detail, letting the product’s intensity speak for itself.
Spec ad / Concept commercial
Not affiliated with the brand
Thrilled to share my latest piece—a 25-second commercial for "BobaJoy."
The goal was to break away from standard, static beverage ads and pull the viewer directly into a hyper-kinetic world. I pushed the limits of next-gen AI video generation (specifically Seedance 2.5) to build this visual narrative from the ground up.
From the aggressive macro shots of tapioca pearls splashing to the POV camera diving straight into the ice, every frame was crafted for maximum dynamism. Balancing that high-speed, intense opening with a deadpan, comedic "Is this... legal?" dialogue at the end was the highlight of the editing process.
Bypassing the physical limitations of traditional production to achieve a professional, cinematic commercial aesthetic is exactly why I love working with AI in video production.