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Located in one of Alexandria's most lively areas, the space itself feels quieter and more removed. Inspired by Greek art and the city's Mediterranean character, we developed the creative direction around this contrast, creating a visual journey that connects the energy of Alexandria with the calm, distinct identity of the place.
The contrast between city energy and calm is a strong direction.
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Kinetic Typography & Glow Motion Exploration | Dark UI
Kinetic type and glow are a fun combination for dark UI. Would love to see this approach in a full product teaser.
I stopped making files and started making systems.
One Houdini scene, one switch: floral, stone, dragon. Every product drops into the same room, the same camera, the same light. The only thing that changes is where the switch points.
How do you handle variations, one scene or one file per product?
https://contra.com/p/cvXglUcM-product-film-retractable-shelving?r=oscar_romero_0l59be1e
One parametric scene wins every time once a client asks for a fourth variant, that's usually the moment a per-product file approach starts costing real hours. Does the switch just swap materials and geometry, or does lighting need any tweaking too when you flip between floral, stone and dragon?