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Joshua CrownwellStoeterij De Hoge Ginkel
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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𝐈𝐧-𝐇𝐨𝐮𝐬𝐞 𝐖𝐫𝐢𝐭𝐞𝐫𝐬 𝐯𝐬 𝐅𝐫𝐞𝐞𝐥𝐚𝐧𝐜𝐞 𝐖𝐫𝐢𝐭𝐞𝐫𝐬: 𝐋𝐞𝐭’𝐬 𝐃𝐨 𝐚 𝐏𝐨𝐬𝐭𝐦𝐨𝐫𝐭𝐞𝐦
Most people can easily feel the difference between farm fresh (desi) eggs & factory produced (boiler) eggs.
Many companies still treat content writing like a normal office job.
Sit 9 hours
attend meetings
& keep publishing content.
But creative work rarely functions that way.
In 2026, writers are expected to handle SEO, LinkedIn, branding, scripts & audience psychology together.
That’s thinking work.
They want modern content with traditional office culture.
Some companies still measure writers more by physical presence than actual impact. But presence is not performance.
A remote writer with 3 focused hours can sometimes outperform someone spending 9 distracted hours inside an office.
And let’s be honest for a second :)
Just because a writer is sitting in the office doesn’t mean the creativity is also sitting there. Half the time the brain is busy with a girlfriend, boyfriend, wife’s scolding, husband’s suspicion, spouse, kids, EMI pressure or planning Sunday chicken biryani😂
Then comes quantity obsession.
Some companies unknowingly turn content into factory production.
“30 blogs done this month?”
“Perfect.”
But if 28 posts feel generic & only 2 perform… was that really a win?
Meanwhile another brand may publish only 8 pieces, but 4 genuinely connect with people.
Now think like a platform owner… which company would you naturally push more?
That’s the difference between content volume & content impact.
Google is also becoming stricter with generic, mass-produced content now. With concepts like E-E-A-T (Experience, Expertise, Authority & Trust), platforms are rewarding more human centered & experience driven content - not just mass publishing.
That’s why many “quantity-first” websites are quietly losing visibility.
Remote writers often gain broader creativity & market understanding by working across industries.
In-house teams can also become repetitive inside the same environment.
And yes, in-house systems still have advantages:
faster coordination
smoother communication
stronger brand familiarity
Many companies also assume in-house writers automatically understand the product better than freelancers.
Maybe that logic worked in 2018. The internet works differently in 2026.
Today, product knowledge is no longer limited to office walls. Serious writers can study users, competitors & audience psychology online within days.
But many companies still expect “healthy eggs” while keeping the chickens inside tight boundaries😂
AI already changed execution. Now the real value is understanding people & attention.
Maybe smarter systems need smaller teams & specialized talent.
The best content usually comes from thinking, not constant supervision..
1 last question…
Do you personally like eating farm fresh (desi) eggs or factory produced (boiler) eggs❓
#ContentWriting #FreelanceWriters #FutureOfWork
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