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Taste Test
This Titan project took twice as long as expected.
The client came to us with a ChatGPT-generated script and storyboard directions for every second. We followed it, but when they saw the video, it wasn’t what they’d pictured.
On the left is that first version. On the right is what we made after reworking the story and taking a different creative direction.
That version went on to reach over 100K views in 24 hours.
Sometimes a detailed brief gives you all the instructions, but you still need to figure out the story.
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yup, the client saw the first cut before the rewrite. The second version came after reworking the pacing and overall flow based on that.
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