Concept #1 is a looping splitting animation of the Contra logo. The logo splitting into corners made out of different materials represents creatives from different backgrounds. Professionals are the one painting a colourful gradient on the world and in the end converging together again.
The animated highlight was just a fun addition.
Concept #2 is a looping animation too, this time darker and sharper with changeable metal materials that represent the level of achievemnt of each creative.
Super fun to make!