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Hey Contra community!
I've decided to share my UX/UI design project, which was lead-generation-first to me.
Onyxer Academy is an edtech startup bootstrapped by a web development agency with a strong presence on Upwork.
The goals of the project were:
- Lead Generation through UX/UI design (my favourite!) = maximise conversion rates and make sure the marketing budget spent on customer acquisition, like ads and SMM, won't go to waste + the founder spent his own time on social media and his hourly rate is the highest in the agency (lead cost only increases from that)
- Motivate users to buy the full course (in the product design world, it's called a bundle, and even has best practices — my former boss's team even created a Shopify app dedicated to e-commerce bundles)
- Attract potential students to be the best during their study, since the best were promised to get hired (for real, the website was supposed to be a part of the hiring brand)
- "If there's time, provide also a concept of a Learning Management System..."
I've been a lead generation manager, team lead & mentor in agencies exactly like this, even though I already switched into UX/UI design, so the project excited me. The founder was thorough and detailed in his communication, and he also provided some visuals collected by an in-house graphic designer: logo variations, a mood board, and color schemes.
My then-process was almost as usual now:
- Deep briefing with a client through Zoom and Notion
- Even deeper analysis of all the info about the company to provide a truly narrow and personalized solution and maximise conversions
- Competitor analysis, especially pricing models analysis + UX/UI design standards of the industry, including not only Ukrainian but European & US edtech & coding bootcamp markets
- Website structure creation (the site is a landing page with AIDA framework)
- Wireframing
- UI Design
- Prototyping
- Figma File Cleanout :)
I was working with a wonderful UX/UI Design Mentor back then who had helped enormously by providing useful and pleasant feedback along the way.
The desire for future collaboration followed the project.
Hope you'll support it with your like and comment.
And as usual, if you want your website to bring you leads or conversions, I’m the woman.
See ya!
Starting from AIDA and working backwards into the site structure is the right call for a lead-gen project. Most designers approach it aesthetically first and then try to retrofit conversion logic. The competitor pricing analysis across Ukrainian, European, and US markets is a detail that most freelancers skip entirely.
Amazing sites for UX/UI designers, part 11
1. Grainient Supply for static and animated color gradients
2. Supahero for hero section inspiration at one place
3. Freefaces Gallery for free fonts that stand out
Title:
I built a design system generator inside Figma Make. Here's the workflow.
The problem I kept running into: every new client project meant re-explaining the brand to every AI tool from scratch. Figma Make didn't know the colors. Cursor didn't know the tokens. Claude didn't know the rules. I was the shared memory — and I kept losing things.
So I built Design System Gen. Entirely inside Figma Make. Powered by Claude API.
The workflow:
Upload brand references → Claude API analyzes them across 8 dimensions (palette, mood, typography, composition, lighting, texture, motion, UI DNA) → structured data, not vibes → generates 11 files, each formatted for a specific tool in your stack.
figma-make.md → paste once, Figma Make knows your entire design system
design-system.css → all tokens as CSS custom properties
tokens.json → W3C format, imports directly into Figma Variables
starter.tsx → React starter with tokens already bound
.cursorrules → Cursor knows your system from root
Claude.md → Claude reads it automatically every session
+ 5 more for docs, LLMs, prompts, components
Every tool gets its own context file. All consistent with each other.
The part I'm most proud of: I'm a designer. I don't write code. The entire tool — UI, API integration, file generation logic — was built and shipped inside Figma Make. No external hosting. No separate codebase.
Live at: vibecodingdsgen.figma.site
Add your Claude API key and try it with your own moodboard.
#FigmaMake #DesignSystem #VibeCoding #AI #Claude #UXUI #DesignSystems #ConfigMakeathon
As someone who constantly jumps between Figma, Claude, ChatGPT, Cursor, Lovable, and other AI tools, this problem feels very familiar 😅
The tools are getting smarter, but keeping context consistent is still surprisingly manual. Love seeing people tackle that gap.
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