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NOVAIR is a modern air-purification brand focused on creating cleaner, healthier, and more breathable spaces through smart, minimalist products.
Its visual identity combines clean geometry, calm colors, and a bold symbolic logo to communicate fresh air, technology, and modern living.
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The hardest brief in identity work is "make us look serious without making us look corporate."
Serious comes from consistency. Corporate comes from removing anything a person chose.
"Corporate comes from removing anything a person chose" is going straight in my notes. I'd push it further though, I think a lot of that removal happens in legal and stakeholder review, not the initial design pass. Do you find the fight is more with the client's own instincts or with whoever signs off after them?
You nailed the overall mood here. The details just reinforce it nicely.
A looks so good. The typography, visual and overall vibe goes so well with the niche!