SEO is not just about higher keyword rankings or building backlinks. It is about continuously ide...SEO is not just about higher keyword rankings or building backlinks. It is about continuously ide...
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Sarthak's avatar
Sarthak Sharma
• Dec 16
SEO is not just about higher keyword rankings or building backlinks.
It is about continuously identifying technical SEO issues, fixing root causes, and improving the website’s overall search performance.
I am currently working on a complex ecommerce SEO project involving a platform with 300 million plus pages.
Managing SEO at this scale means dealing with crawl budget optimisation, indexation challenges, log file analysis, and unexpected traffic patterns on a regular basis.
One recent challenge has been an unnatural spike in direct traffic from regions like China and Singapore, raising questions around bot traffic, referral spam, and analytics accuracy.
If you are working on large-scale websites or enterprise SEO projects, are you seeing similar traffic anomalies?
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