I created LUMEN ECHO because of my Mother In-law, who slowly began losing his memories to dementia.
Watching her forget names, conversations, and where he placed meaningful objects was heartbreaking. One day, while holding old family photos, she quietly said:
Xoto brand identity and logo design for a B2B data intelligence and analytics platform. Built on Intelligence in Motion: a 45° angle and an X that turn data into direction.
Visual identity and brand system for SaaS and tech.
Along the way my PTS score on Contra went up too, which makes this milestone even more meaningful. It’s not just about the number: it’s all the projects, clients, late nights, ideas, mistakes, and lessons that got...