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Brianna Leavell
• Oct 20
Senate Campaign Launch
Project: Full-scale campaign launch management Role: Project Manager — Brand, Digital, and Fundraising
Overview: Led the complete launch of a U.S. Senate campaign, managing every moving part from concept to go-live. Oversaw the creation of a new brand identity, including logo, color palette, and messaging tone, while coordinating the design and development of a campaign website built for engagement and conversion.
Impact: I managed a fast-paced digital operation that included fundraising emails, SMS programs, and paid social ads — ensuring all creative, copy, and technical components came together on schedule and aligned with the campaign’s goals. The result was a cohesive, high-performing digital presence ready to scale from day one.
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