Packaging design collection across skincare, food and beverage.

Each label designed to stop someone mid-shelf and make them pick it up. Different products, different moods, same intention.

Botanical lotions. Fruit jams. Herb teas. A bourbon that means business. 🎨

Great Presentation of Packaging 🙌

What if your favorite skincare brand got a Halloween makeover? 🕷️

For this little experiment, I’m giving The Ordinary a 𝔤𝔬𝔱𝔥 alter ego.

The challenge was keeping the things that make the brand instantly recognizable: its straightforward logo and typographic editorial layout, clinical packaging, and no-nonsense aesthetic.

Instead of turning it into a completely different brand, I wanted to push those same elements into darker territory with 𝔢𝔢𝔯𝔦𝔢 tones🕸️ , gothic details, and a more mysterious product presentation.

Even in costume, you should know exactly who you're looking at.

Which brand would you love to see get a Halloween makeover next? 👻

This is genius Anita! 🕷️ Giving The Ordinary a goth alter ego but keeping it instantly recognizable - that's the real challenge and you nailed it! The black bottles with that vintage gothic border still feel so The Ordinary. Love how you kept the typographic editorial but made it spooky. The Ordinary but make it Halloween! 🖤