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NOIRVA is a self-initiated commercial for a fictional specialty coffee brand. I built the 15-second edit around a morning espresso: beans drop into the grinder, crema fills the cup, and the black bag comes back into focus in the closing shot. The two stills show the contrast I wanted between the texture of the pour and the clean label.
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Which one would you open the launch with?
The first is a kraft bag laid flat on bright orange, shot from above, a cream cup of espresso with thick crema beside it, a few beans scattered toward the corner, hard sun throwing long shadows, a tall condensed headline in deep maroon.
The second is the same bag standing upright in the dark, a single warm beam falling across it from above, three beans at its base, the logo set in fine serif and the headline in cream italic.
One sells the morning. The other sells the roast.
👇 #packagingdesign #brandconcept #productphotography
9 voted
47%
10 voted
53%
19 votes
Closed
spotlight looks nice!
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