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I wrote this feature to cover J Batt's appointment as Kentucky's new Athletics Director and CEO of Champions Blue. The article explores his leadership experience, major achievements, and what his arrival means for the future of Kentucky Athletics. This project showcases my ability to produce timely, well-researched sports news and feature content.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Hi! I’m Briana. I’m a storyteller with a background in broadcast journalism, communications, and video production, and I love turning ideas into content that feels clear, creative, and engaging. From video editing and voiceover to social content and AI-assisted production, my goal is always the same: create work that connects with people and brings the story to life.
Welcome to the feed! The jump from broadcast journalism into freelance content and voiceover work is a real shift in pacing and client relationships. What's translated most directly from the newsroom, and what did you have to unlearn?
How I Use AI-Assisted Design to Create High-End Commercial Flyers That Sell
I’ve been exploring how cutting-edge tools can supercharge the creative process. Instead of spending hours on tedious base-generation, I combine AI prompt engineering with advanced retouching and layout design in tools like Figma and Photoshop to build stunning, agency-quality commercial flyers and ad creatives for food, beverage, and retail brands.
Whether it’s crafting dynamic splash effects for a luxury chocolate campaign or designing vibrant product packaging mockups, my goal is to help brands stand out in crowded feeds and drive real conversions.
What I'm currently working on:
Developing high-conversion product flyers and social media ad creatives for food and beverage brands.
Refining custom lighting, composition, and typography to match elite commercial standards.
Packaging scalable design services for clients looking to elevate their brand visuals quickly and affordably.
Have a product launch coming up or want to upgrade your brand's visual identity? Let's connect and build something eye-catching together!
Concept:
I designed the packaging to capture the warm, welcoming feeling of a coffee café. The earthy brown palette, coffee-bean illustrations, café-inspired typography, and takeaway cup create a visual connection with the café experience. The goal was to make the packaging recognizable at a glance, so customers can instantly associate the colors, graphics, and overall look with the Morning Roast café brand.
So nice