✨ Base44 × Contra #GiveItAGlow Challenge

I’m excited to share my submission for the Base44 × Contra #GiveItAGlow Challenge!

For this project, I redesigned the website of a real local Ju-Jutsu school, focusing on creating real value for both future members and the business itself.

Rather than changing the club’s identity, I modernized the overall experience while preserving its original branding and recognizable character.

Before

• Confusing navigation

• Information-heavy pages

• No online booking

• Contact form was difficult to find

• No AI assistance

• Difficult for first-time visitors to know where to start

After

• Modern visual redesign while preserving the original branding and identity

• Cleaner information architecture with a much clearer user journey

• Fully responsive experience across desktop and mobile

• Interactive schedule dashboard with filtering by location and training type

• Online trial booking, allowing visitors to register without calling or sending emails

• Clearly accessible contact form instead of hidden contact information

• Bilingual AI Assistant (German & English) that answers FAQs and helps visitors choose the right training

• Faster, simpler, and more intuitive experience for both visitors and the business

The goal wasn’t simply to redesign the website.

It was to create a solution that helps the club welcome new members more efficiently, reduces manual communication, and makes booking a training session as simple as possible.

🎥 Below are the Before & After walkthrough videos.

Original website: https://www.ju-jutsu-plus.de/index.php

Redesign: https://jujutsu-plus.base44.app/

Super😍

Thrilled to see my latest R&D project, "Unfurl," featured in Stash Magazine! This piece is an exploration into the commercial potential of generative AI, asking: Can we bridge the gap between AI’s unpredictable nature and the precision required for production? The entire project lives at the intersection of human art direction and machine learning. To maintain deliberate control over the interplay of flowers and fabrics, I used Cinema 4D as the base structure for the generative layers (ComfyUI, Krea, Kohya). Huge thanks to Tom Parry for building such an incredible, tactile "unfurling" soundscape that perfectly mirrors the visuals. You can watch "Unfurl" and read more about the process in the Stash feature here: https://www.stashmedia.tv/vitor-teixeira-releases-new-personal-short-film-unfurl/

Congrats on the Stash feature! That tension between AI's unpredictability and production-ready precision is exactly the problem I think about with client work too. Curious what your actual pipeline looked like, pure generative output or a lot of manual cleanup after?