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Motion design for a health-tech platform built around postpartum care. The goal was to translate a sensitive, human centered product into motion that feels warm, approachable and trustworthy.
Looking back at the project months later, there are definitely things I’d approach differently today.
That’s one of the underrated benefits of revisiting old work: you get to see how much your eye has changed.
Here are a few snippets from the project. Design is never really finished.
Your ability to see the work just gets sharper.
#Buildinpublic #buildinginpublic #motiondesigner #healthtech
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Emergent | UI Motion Design
Bringing a digital experience to life through clean UI animation, smooth transitions, and soft visual effects.
This project explores how thoughtful motion can make an interface feel more engaging, polished, and intuitive.
Created with After Effects.
#MotionDesign #UIAnimation #AfterEffects
Taste Test: Bounce vs. Blueprint
Two 30-second motion pieces in two very different design languages, randomly drawn from a list of 60 styles.
Sprout: Flat Design
A houseplant-care app told with bright, shadowless shapes and springy bounce-in motion. Friendly icons, a weekly watering chart, a testimonial bubble and a “Pick your pal” shop all pop in with a circle wipe between scenes.
Atelier Nord: Modernism
An architecture studio told with restraint. Line drawings build themselves, from a house elevation to a floor plan, in a warm grey, black and off-white palette with a single orange accent. Clean type and sliding wipes keep it calm and precise.
One format, two moods: playful and rounded vs. quiet and exact.
2 videos · 30s each · 1080×1080 · 30 fps
Styles: Flat Design · Modernism
3 voted
43%
4 voted
57%
7 votes
Closed
Flat design, colors are eye catchy😊
Reimagining the FrameUpNow experience, I took that challenge to Base44 x Contra — keeping its brand intact while rethinking how people discover products, explore home plans, and find what they need to build.
FrameUpNow has a lot to offer, including home plans, steel framing kits, engineering resources, and building guides. However, over time, the website’s interface had become less organized. Some sections competed for attention, and visitors could find it difficult to understand where to start or how to find the right product.
I spoke with the CEO about improving the website interface. My main point was simple: visitors should be able to find what they want to buy without having to search through too much content.
I suggested reorganizing the interface to make product discovery easier, improve the way home plans and framing kits are displayed, and help visitors move from browsing to taking the next step.
here is the preview of my website design
https://messy-steel-frame-flow.base44.app/
current website: https://www.frameupnow.com/
The goal wasn’t to change the brand or the products. It was to make the existing website easier to use. And base44 made this happen.
. I’d love to hear from UI/UX designers and product thinkers:
. Is it easier to understand what FrameUpNow offers?
. Is the home plan section clear enough to compare different options?
. Does the homepage guide visitors toward the right next step?
What would you improve to make the experience more useful and convincing?
This redesign is an ongoing exploration, and I’m open to honest feedback and ideas that could make the experience better.
