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Contra - A professional network for the jobs and skills of the future60kg of coffee. Then it's gone. A concept email campaign for a small specialty coffee brand launc...

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Milena Angelova

• Aug 26

60kg of coffee. Then it's gone.

A concept email campaign for a small specialty coffee brand launching a limited batch of Ethiopian Worka Natural.

The challenge wasn't finding more things to say about the coffee. It was finding the one thing worth building the email around.

So instead of the usual origin → process → tasting notes → buy now formula, I started with the actual constraint:

"We bought 60kg of this. That's it."

From there, the job was simple: explain just enough, cut the coffee jargon, and let the product do the selling.

Concept project/spec work.

Email Marketing Copywriting Google Docs Grammarly

Irshad Shaikh

• Sep 25

Fold & Brew — Modern Brand Identity & Logo Design Fold & Brew is a modern laundry & café concept that brings together two everyday experiences — fresh folds and fresh brews.

For the brand identity, I created a distinctive logo that combines a clothes hanger with a coffee cup/swirl, creating a simple visual connection between laundry and coffee.

Logo Design Presentation Design Brand Design Adobe Illustrator ChatGPT Figma

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Morium Munni

• Sep 26

Just woow

Yash Dhakoliya

• Sep 25

A premium coffee advertising campaign created for Lavazza, combining cinematic product visuals, lifestyle moments, editorial-inspired compositions, and a distinctive paper-cut video style. The campaign brings together warm, authentic, and refined visuals while keeping the product at the heart of every creative. Created as a personal spec project with a focus on creative direction, storytelling, and premium visual presentation. ☕✨

Brand Design Creative Design Graphic Design CapCut Lovart Midjourney coffeebranding coffeebrandidentity aivideoproducer

Mahit B

• Sep 26

I write and structure homepage content that does the job a homepage actually needs to do: explain what the business offers within seconds, build enough trust that a visitor keeps reading, and guide them toward a clear next step — booking a call, signing up, or buying. I focus on clarity over cleverness, structuring sections (hero, value props, social proof, CTA) so the page reads well and converts, not just looks good.