I reimagined CapCut as a Formula 1 racing organization called CapCut Grand Prix.
Instead of editing videos, CapCut now edits races.
The concept explores a future where every lap is treated like a timeline, every corner is optimized like a frame, and AI-powered race strategy becomes the ultimate creative tool.
Using CapCut Design Studio, I created a complete brand identity system including:
🏎️ Logo System & Visual Identity
🏎️ CGP-01 Hypercar Design
🏎️ Driver Identity & Racing Suits
🏎️ Race Operations Center
🏎️ Website Landing Page
🏎️ Mobile App UI
🏎️ Merchandise Collection
🏎️ Social Campaign Assets
🏎️ Pit Lane & Transport Branding
🏎️ Championship Storytelling
The project transforms CapCut from a creator platform into a world-class motorsport organization while preserving its core philosophy of precision, creativity, and performance.
The thing I keep relearning: a design is never finished because someone ran out of ideas. It's finished because someone decided to stop. Knowing when to stop is the hardest part.
Logos fail to capture attention in environments where brand feel dictates user engagement.
I built these kinetic typography sequences using After Effects to establish brand recognition. The motion physics map directly to each distinct brand identity, ranging from rigid automotive reveals to fluid typography transitions.
This video perfectly captures the brand's interfaces by defining the foundational motion language developers will deploy for loading states and brand interactions.