Ajmal Golden Legacy: Royal Heritage Emblem ConceptAjmal Golden Legacy: Royal Heritage Emblem Concept
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Abu's avatar
Abu sayed
• Oct 10
AJMAL GOLDEN LEGACY - Royal Heritage Emblem Concept | EST. 1951
A concept rebrand for a heritage luxury perfume brand inspired by AJMAL's legacy since 1951.
The Vision: To create a luxury identity that feels 70+ years old, royal, and expensive. Designed for premium Oud market in KSA, UAE, and QATAR.
Concept Breakdown:
Crown & Shield: Symbol of Royalty and Heritage
Golden Filigree: Traditional Arabian craftsmanship
Typography: Custom serif with EST. 1951 to build trust
Color: Deep Burgundy + Liquid Gold for true luxury feel
Deliverables: Primary Emblem, Gold Foil Version, Black & White Version, Bottle Mockup
Tools: Adobe Illustrator, Photoshop
Disclaimer: This is a concept portfolio piece. Not officially affiliated with Ajmal Perfumes.
Logo DesignBrand DesignAdobe IllustratorAdobe Photoshop
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Aditya 's avatar
Aditya Pandey
pro
• Oct 10
The gold foil on deep burgundy with the crown and shield does read royal, and the disclaimer that it is not affiliated with Ajmal is a clean touch. Hard question: heritage luxury often means restraint, and this one has a crown, a shield, filigree and a banner all at once. What...
Abu's avatar
Abu sayed
• Oct 11
Thank you so much Aditya for the thoughtful feedback! 🙏
You are absolutely right about restraint in heritage luxury. For this concept I intentionally leaned into maximal heritage - crown for royalty, shield for trust, filigree for Arabian craftsmanship to target KSA/UAE premium...
Adams's avatar
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Adams Daniel
• Oct 17
This is a really creative piece! I love how the visual elements come together to create something that feels distinctive rather than predictable. The composition, the overall visual direction, and the way the idea has been executed all contribute to making this stand out. It’s a...
Abu's avatar
Abu sayed
• Oct 19
Thank you so much Adams Daniel for the kind words! 🙏 Really glad the distinctive direction resonated with you. I wanted to push beyond minimal luxury and create something that feels heritage, royal, and 70+ years established for the KSA/UAE Oud market. Appreciate your support!
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