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Kumacha - A Modern Matcha Branding
Project Overview:
Kumacha is a contemporary matcha shop based in the UK that serves premium, authentic Japanese ceremonial-grade matcha to a new generation of enthusiasts. The goal was to bridge the gap between rich historical tea traditions and a fresh, youthful lifestyle aesthetic.
The Creative Approach:
For this project, I developed a comprehensive visual identity that reimagines the calmness of traditional tea rituals through a clean, minimalist lens. The branding balances purity and playfulness to create a premium yet highly approachable digital and physical presence.
The Concept: Traditional tea ceremony structure met with modern lifestyle design.
Visual Direction: A thoughtful merger of soft, natural tones with bold, energetic accents.
Deliverables Included: Logo Design, Core Color Palette, and Visual System Assets.
Brand Philosophy: Premium matcha, thoughtfully crafted, made for modern lifestyles.
Why this format works for Contra:
Skimmable: Clients on Contra scan quickly. Bullet points make it easy to see exactly what you achieved.
Action-Oriented: Framing the text under "The Creative Approach" establishes you as the problem solver behind the brand's aesthetic.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I’m excited to officially kick off my journey here! 😊
I'm Olha, a UI/UX & Product Designer with an unusual background - I'm also a chemistry researcher. That experience taught me how to approach problems analytically, work with complex information, and make decisions based on evidence rather than assumptions.
Design became the perfect balance between logic and creativity for me. I enjoy turning complex workflows into intuitive, user-friendly experiences that solve real problems.
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I recently shared a snapshot of a Marketplace Reviews & Ratings flow, and I'm looking forward to sharing more work soon.
I'm here to learn, connect with other creatives, exchange feedback, and grow together.
What are you currently building? I'd love to connect and see your work! 🚀
welcome on Contra 🎉
Hi, I'm Olena - motion designer based in Ukraine 👋
Just joined Contra and wanted to share something I'm proud of: a book trailer for a children's story about Pan Shchur (Mr. Rat).
This one was made with AI-assisted animation - and I'll be honest, I know that word makes some people nervous. But here's my take: for clients with limited budgets, AI tools can be a genuine solution. A trailer like this, done fully by hand (cutting illustrations, rigging, animating) would cost more and take longer.
That doesn't mean AI replaces craft. It means knowing when to use which tool. Balance is everything.
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Strong design balance.
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