The first AI product I ever shipped wasn't a chatbot.
It was for Eino.ai's MVP. A capital planning platform for a major Canadian telecom carrier, helping executives decide where to put billions of dollars of infrastructure spend. 2020. Pre-ChatGPT. Pre any foundational model being a thing anyone outside a research lab had access to.
We had to invent the patterns from scratch and had to answer some tough questions.
→ How do you signal model confidence on a screen?
→ How does a user override the AI without breaking the trust loop?
→ What happens when the model's wrong and the user knows it?
Every flow was a first draft of an answer the industry hadn't gotten around to asking yet.
Just wrapped up a project with Huile, an AI workforce for everyday business.
I handled three parts of the project independently:
→ AI website development using Framer, custom code and Claude Code.
→ AI video production, including a hero film, customer story and team photography, all created in Higgsfield.
→ n8n AI automation to qualify incoming enquiries, update the CRM and draft replies for human approval.
What I love about this project is that it goes beyond building a website.
It brings together the digital experience, the creative content and the business automation needed to support how Huile attracts and handles potential customers.