For this one with Maicon, I leaned into a black and white opening for the process shots, then let...For this one with Maicon, I leaned into a black and white opening for the process shots, then let...
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For this one with Maicon, I leaned into a black and white opening for the process shots, then let the color warm up into that golden tone right as the hair starts coming together. Editing, color grading and sound design were all on me, timing every brush stroke and curl to build toward that final reveal instead of just showing it. 🎬💇
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The restrained motion is doing the storytelling herethe UI state changes keep the promo legible while the device framing gives it a tangible, product-like feel.
From a simple skincare concept to a complete AI UGC ad!!
I wanted to see how far I could take a simple skincare UGC concept using AI.
I started with the character, making sure her face, skin tone, body shape, hair and overall appearance stayed consistent throughout the video.
Then came the fun part building the story scene by scene.
From the opening skincare hook, to walking into the bathroom, cleansing, rinsing, moisturizing, applying eye serum, and finally showing the finished look, every scene had to connect naturally to the next.
Once the visuals were ready, I edited everything together in CapCut, worked on the pacing, added a conversational voiceover, and turned the individual AI generated scenes into one complete UGC style video.
A lot goes into making AI UGC feel believable. It’s not just generating pretty images, it’s the consistency, storytelling, editing and little details that bring the video together.
AI Character Creation | AI UGC | Scene Generation | Storytelling | Video Editing