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An independent narrative-strategy analysis of an Australian DTC brand, built to demonstrate how I diagnose positioning gaps from publicly available information. Not commissioned work.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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New project: brand identity for LEVELUP FRANCE
I worked on the full visual identity, from strategy to logo, color palette and brand guidelines, translating a promise of method and rigor into something visual and premium. It was a stretch, and I loved every part of it.
Amazing work
"modern and approachable”
the two words you can put in a brand brief.
everyone can nod at them and they decide nothing really.. modern compared to what?
approachable for who? a cfo and an engineer don't read that word the same way.
skip the decision in the brief and you buy it back later when someone says "this doesn't feel like us”.
a brief earns its keep by what it excludes most times like name the company you refuse to resemble, name the buyer you're fine losing and then start.
My fav are requests for "Big and Bold" design and "Make it more POP".
Never understood what does it mean.
Recently shipped 🚀
We partnered with Spacture AI to redesign their enterprise website and reposition the product for modern retailers.
Our work covered:
• Product positioning
• UX/UI design
• WebGL interactions
• Motion design
• Framer development
One of the most interesting challenges was building the interactive 3D globe. Existing Framer components couldn't deliver the performance we were aiming for. We experimented with image sequences, video-based approaches, and multiple implementation techniques before building a performant WebGL solution that achieved the experience we wanted.
Check it out: https://www.spacture.ai
#Framer #WebGL #ProductDesign #MotionDesign #UXDesign #RetailTech #WebDevelopment
This deserves more than just liking, this deserves to be featured! The mix of WebGL interactions and Framer development on an enterprise scale is top-tier execution. Incredibly clean build keep pushing!
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