Mastering Referrals: Make Your Services Clear and MemorableMastering Referrals: Make Your Services Clear and Memorable
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Referrals don't happen because clients like you.
They happen because the result is specific enough to describe.
"You should hire David he built my entire booking system and now I never chase leads."
vs.
"You should hire David he's good at tech stuff."
One of those gets shared. The other gets forgotten.
If your clients can't describe what you do in one clear sentence — they're not going to refer you. Not because they don't want to. Because they don't know what to say.
Your job: make the result so specific and tangible that it's easy to pass along.
Then give them the exact line to use.
That's your referral algorithm.
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started