Three years ago, I walked into a tiny gallery shop in Tbilisi called Ferta —Three years ago, I walked into a tiny gallery shop in Tbilisi called Ferta —
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Three years ago, I walked into a tiny gallery shop in Tbilisi called Ferta — and somehow I still remember it.
Not because it was big or famous. It was the opposite: small, personal, hidden. But the owner had such warmth and taste that the shop stayed in my head for years.
For this challenge, I wanted to build something around that feeling.
I built Ferta Hidden Walks — a route-based discovery app that turns a small local gallery in Old Tbilisi into the final stop of curated walking routes.
Instead of creating a generic souvenir website or product catalog, the app helps travelers choose a short walk through Old Tbilisi, follow balconies, courtyards, and quiet streets, discover objects connected to each route, and reserve handmade pieces before arriving.
For travelers, it makes the shop easier to find without losing the feeling of discovery.
For Ferta, it creates a more intentional path from online discovery to offline visit: route requests, object recommendations, reservations, customer preferences, and simple business insights.
Ferta Hidden Walks is not just a website for a local shop. It is a way to turn a hidden place into a destination.
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this is so cool! don't forget to share a link to the original website too!
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