The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Project Title: High-Converting 3-Part Welcome Series | SaaS & E-commerce
Project Overview
The Welcome Email is the first impression a brand makes. This project showcases a strategic 3-step automated onboarding flow designed to turn new subscribers into loyal customers instantly. By balancing brand storytelling with strong incentives, this series focuses on maximizing "First-Purchase" conversions.
The Strategic Flow
Email 1: The Instant Greet – Immediate delivery with a warm brand introduction and a special "Welcome Discount" to drive early action.
Email 2: Value & Education – Highlighting key product features and brand values to build deeper trust and authority.
Email 3: The Social Proof – Showcasing customer testimonials and "Top Picks" to remove buying hesitation and close the sale.
Key Design Highlights
Bento-Grid Architecture: Modern, modular layout for clean information hierarchy.
Mobile-First Design: Fully responsive layout, optimized for high readability on smartphones.
Clear CTAs: Strategic placement of high-contrast buttons to boost Click-Through Rates (CTR).
Brand Consistency: Professional typography and a cohesive color palette for a premium look.
Technical Skills Used
Tools: Figma, Canva, Email Automation Strategy.
Focus: Lifecycle Marketing, CRM Optimization, UX/UI for Email.
Looking to Scale Your Email Revenue?
If you need a world-class Welcome Series that converts "visitors" into "customers," I’m here to help.
Hire me directly on Contra to start your next project!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Klaviyo 4 step welcome flow setup for a luxury jewellery brand
View Full Case Study
This was designed with conversion as the focus!
Designed and built a fully automated post-purchase email flow to help a new e-commerce brand collect authentic Trustpilot reviews while protecting their public reputation from day one.
The Challenge
The brand had zero reviews and no system to collect them. They needed social proof quickly, but couldn't risk negative feedback going public before they'd had the chance to address issues internally.
What I Built
A 2-email Klaviyo flow triggered on order fulfillment with an embedded 5-star rating poll. The poll routes customers based on their selection:
• 1–3 stars → Private Google Form for internal feedback ("what went wrong?")
• 4–5 stars → Directly to the brand's Trustpilot page for a public review
Key design decisions:
→ Triggered on fulfillment, not order placement (accuracy)
→ 5-day delay before first email (genuine product experience)
→ Follow-up sent only to non-clickers after 5 days (deliverability)
→ In-email poll to reduce friction before intent is captured
Results
✔ 7 verified Trustpilot reviews collected
✔ 6 five-star ratings · 1 four-star rating
✔ 0 negative reviews published
✔ Fully automated — runs on every order with no manual effort
Skills used: Email marketing strategy, Klaviyo flows, copywriting, customer journey design, conversion optimisation.
nice work
Webinar Invitation – Mastering Email Marketing
Project Type: Email Marketing & Template Design
Objective: Design a professional, engaging invitation email to attract participants for a live webinar on email marketing strategies.
Design Highlights:
Bold headline “Join Our FREE WEBINAR” with sub‑title “Mastering Email Marketing”
Informative content blocks: Email Campaign Strategies, List Building Tips, Conversion Optimization
Clear event details: July 25th | 2 PM (EST)
Strong CTA button “Register Now” placed prominently for maximum sign‑ups
Clean, modern layout with blue and white palette for trust and professionalism
Result: Achieved a 60% registration rate from email recipients and positioned the brand as an authority in digital marketing education.
Trending
Notion
Notion isn’t just where you work, it’s starting to work for you. What agents are you building?
portfolioreview
The best portfolios tell a story, not just show a grid. Share yours for feedback.
brandguidelines
Brand guidelines are becoming living systems, not static documents. What are you building for your clients?
aivideo
AI video tools are moving at warp speed. Which ones are you experimenting with?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?
