The brief was simple. Show a new personalized news feature.
The obvious solution was to show a few clicks in the UI as you choose your topics. Clear, but not very interesting.
So I pulled that moment out of the interface first and turned it into a cloud of topics. You get the idea before you even see the product, then the video drops you back into the real UI and shows where it lives.
I really like these tiny decisions. The feature stays the same, but it feels easier to get and a lot more fun to watch.
Independent product demo of a lead-processing workflow that connects website forms with Kommo, sends manager alerts in Telegram, and handles automated email follow-up with CRM status-based stop logic.
The CRM status based stop logic is crucial because it prevents sending duplicate emails to leads who already converted. Without that guard, your automation risks annoying customers and cluttering the inbox with unnecessary follow ups.